With an income of NOK 7.8 million, Jørgine Vasstrand, or Funkygine, earned the most in 2021 among the influencers NRK investigated. There is an increase of NOK 3.6 million compared to 2020.
Vasstrand has over 661,000 followers on Instagram and recently came second in “Shall we dance: All Stars.” In addition, she has published several books and has been the presenter of several series, including the NRK series “Norge’s Toughest”.
Just behind Vasstrand is Sofie Steen Isachsen, better known as Sophie Elise. The influencer from Harstad earned NOK 7.2 million in 2021, an increase of NOK 4.6 million from the previous year.
In addition to social networks, Sophie Elise is known in numerous television shows and has published two books. She also participates in the NRK podcast “Sophie og Fetisha”.
VGTV profile Morten Hegseth raked in NOK 6.4 million in 2021, while his partner in the VGTV program “Harm og Hegseth”, Vegard Harm, ended up with an income of NOK 853,027.
With an income of NOK 3.7 million, Sara Emilie Tandberg is also high on the list. Tandberg’s career took off after her appearance on “The Bloggers,” and she also runs the clothing brand Careless.
Married couple Julie and Camilla Lorentzen share details of their relationship, wedding planning, renovations and family additions on TikTok. For this, the Tønsberg couple earned NOK 1.3 and 1.2 million respectively in 2021.
On TikTok, fisherman and influencer Benjamin Bakke, or “Fisherbenny,” also snuck onto the list. The fisherman has 4 million followers on TikTok and earned NOK 559,000 in 2021.