The ad was moved in connection with the fact that Statoil has been charged with 19 offenses by Canadian environmental authorities.

The somewhat unusual ad ran a half-page spread in the Edmonton Journal and was made possible by a

coin rolling among grandparents

(external link).

The trial started yesterday

On April 6, a trial opened against Statoil in Edmonton, the capital of Alberta, accused of several violations of environmental law by Canadian authorities.

The Grandparent Action is an organization for grandparents that prioritizes safety and sustainability for future generations. Global warming constitutes an immense common challenge. We must act now to facilitate a healthy and happy future for our grandchildren, writes

the action on itself

.

(The article continues below the image)

In the Great Parent Reaction protest ad from the same day, it says:

“As grandparents, we strongly distance ourselves from Norwegian double standards. As the Prime Minister and other senior Norwegian politicians travel the world to protect rainforests and achieve an international climate agreement, the government fails to use its right to withdraw Statoil from Canada’s climate-hostile tar sands sector.

– Many are unhappy with Statoil and want to contribute to this commemoration. Money is pouring in from all over the country, explains initiator Halfdan Wiik of Grandparents’ Action.

The reaction of grandparents is associated with the future in our hands.

– We demand that the Storting and the government take responsibility and order Statoil to withdraw from the oil sands sector, says Mette Newth in Grandparent Reaction.

– Advertising attracts a lot of attention

The ad received a lot of attention in Canada:

Edmonton Global

(TV): “The Alberta tar sands are once again under international attack. This time, it’s not Hollywood heavyweights; Norwegian grandparents are on the front line. »

Edmonton Journal

: “Half a page in Wednesday’s newspaper shows how much Norwegian society cares. The ad was funded by Grandparent Reaction, a climate action group supported by 2,000 grandparents. In their ad , it says “we want Canadian citizens to know that the environmental movement in Norway is unanimous in its condemnation of ongoing tar sands extraction in Alberta.”

Radio-Canada News

(the largest news channel in Canada): “A Norwegian environmental organization took out a half-page ad in an Edmonton newspaper to say that many people in Norway are against state-owned Statoil’s involvement in the tar sands. “We deeply regret that the Norwegian state-owned company Statoil, 67 percent owned, is part of this dirty and dangerous project,” reads the announcement by Besteforeldreaksjonen, which says it has around 2,000 members, including lawyers retired politicians, researchers and religious leaders.

NG News

: “A group of Norwegian grandparents – which includes retired judges, politicians, researchers and religious leaders – took out a half-page ad in an Edmonton newspaper protesting Statoil’s activities.”

The grandparents’ reaction was also contacted by several individuals in Canada.

A few are critical, while others offer transportation and accommodation if one of the grandparents wants to come to Canada to visit and protest Statoil’s tar sands project.